Whether a multi-million pound digital channel or a smaller venture, a frequent complexity is the fragmentation of data across platforms and/or internal and external teams. The consequence is huge amounts of time and resources spent on reporting before you get to action.
From the hundreds of data points available, align your metrics to strategy and business plans, block out vanity measures that support the view of one or other vested interest, and instead bring clarity on the effectiveness of your whole e-commerce system.
As a business leader you need the full picture, not what people want you to hear. You get that from scientists whose job is to remain unbiased. Investing in 4Front gives confidence that monthly you’ll get an accurate, thoughtful and robust analysis helping you take considered decisions that drive performance.
...commercially relevant & quantifiable insight delivered in a way to make impactful business decisions which increase growth and bottom line revenue
By 2025, data stories will be the most widespread way of consuming analytics.
Using 4Front has helped us gain real insight into what drives our recruitment and where we should focus to ensure the best possible level of efficiency from our marketing. Without it we would have found it far more challenging to ‘join the dots’