Without a robust tagging specification, an organisation is not able to create the data necessary to enable effective performance reporting or customer insight.
In digital in particular, where there is a plethora of available data, working out what is important and should be surfaced and reported on can be a tricky business.
Scientists are in short supply in business and in digital business in particular. As a result, over the years we have come across organisations who have found themselves at the mercy of bad science.
Smarter reporting tools such as 4Front ensures that this data is accompanied with narratives that deliver insight to those who need to understand business performance
Our 4Front dashboard acts as your language translator
“Chronic stress may support a shift to habitual responding while promoting an insensitivity to novel goal-directed contingencies” (Porcelli and Delgado, 2017)
A more sensible approach to considering performance based on the past is to look at the trended data from multiple data points.
Think like a Four-year-old, act like a scuba-diver.
Spoiler alert… it’s diversity!
Analytics in e-commerce is becoming an industry in itself and as we invest more time, money and effort there is a risk that we end up with solutions that make a bad situation worse.