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Insight from the world of analytics
06
May 2021
The foundation of insight is in the tagging
Without a robust tagging specification, an organisation is not able to create the data necessary to enable effective performance reporting or customer insight.
29
Apr 2021
What’s important about ‘Key’ in KPI
In digital in particular, where there is a plethora of available data, working out what is important and should be surfaced and reported on can be a tricky business.
19
Apr 2021
Narratives matter in science as much as the numbers
Scientists are in short supply in business and in digital business in particular. As a result, over the years we have come across organisations who have found themselves at the mercy of bad science.
06
Apr 2021
Business data isn’t there to help people who report it
Smarter reporting tools such as 4Front ensures that this data is accompanied with narratives that deliver insight to those who need to understand business performance
07
Dec 2020
Stress Is Ruining Your Ability to Make Good Business Decisions (and What to Do About It)
“Chronic stress may support a shift to habitual responding while promoting an insensitivity to novel goal-directed contingencies” (Porcelli and Delgado, 2017)
30
Nov 2020
Don’t obsess over the data, obsess over the trend
A more sensible approach to considering performance based on the past is to look at the trended data from multiple data points.
23
Nov 2020
How to run a successful data deep-dive?
Think like a Four-year-old, act like a scuba-diver.
09
Nov 2020
E-commerce analytics: how to save time and money
Analytics in e-commerce is becoming an industry in itself and as we invest more time, money and effort there is a risk that we end up with solutions that make a bad situation worse.