Think like a Four-year-old, act like a scuba-diver.
Spoiler alert… it’s diversity!
Analytics in e-commerce is becoming an industry in itself and as we invest more time, money and effort there is a risk that we end up with solutions that make a bad situation worse.
In e-commerce the ready availability of data can often prompt rapid and ultimately fruitless activity – with its consequent absorption of scare resources.
Storytelling has always been a fundamental element to human existence: it is how knowledge has been handed down from the earliest recognisable human communities.
“By 2025, data stories will be the most widespread way of consuming analytics”