Using 4FRONT® has helped us gain real insight into what drives our recruitment and where we should focus to ensure the best possible level of efficiency from our marketing. Without it we would have found it far more challenging to ‘join the dots’
University of Exeter
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Please complete the form below to book a 30-minute demo. This demo will allow you to see how 4FRONT can specifically help you and your business with your reporting and analysis needs. If you'd rather book a specific time, simply book a time slot in our calendar instead.
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It enables you to cut through complex and potentially confusing reports to understand the trends across key themes such as the effectiveness of digital marketing spend, e-mail and CRM-based marketing, onsite/in-app sales execution and the degree to which online shoppers are willing to consider your proposition.
As an e-commerce leader
It provides the opportunity to step back and think more strategically about the key drivers for performance informed by neutral and authoritative scientists who will highlight the good, the bad and the ugly. It helps you share key data quickly across the team and with key partners and download key data into presentations or standard reports as required.
4FRONT® doesn't include any data that's not already available to marketing teams, neither do we produce data in a different way. This means that there will always be alignment of reporting between 4FRONT® and any existing reports produced by internal marketing teams. 4FRONT® provides an advantage to such teams as the platform enables aggregation of not solely marketing data, but also site performance, customer retention, email marketing and social media engagement. This provides internal teams with a more holistic view of performance, enabling the team to make better decisions.
In our experience, the majority of businesses we work with already have the data. The challenge for those businesses is using the data fully to make better decisions. Because 4FRONT® aggregates the important data points into a single framework, and provides a 24-month view of all data points, it's easier for the organisation to understand fluctuations in their performance and to respond accordingly. This is supported by the human-generated commentary that ties multiple data points together into a single story of performance. For example, site conversion rate may have declined but this is due to a significant uplift in traffic acquisition through social media, which has a lower conversion rate than other channels and so deflates overall performance.
A technical team that will resolve issues about service availability and a customer services team who will handle issues associated with data quality, reporting and access to additional support or services.
These can be contacted 24/7 every day of the year with a set time within which your issue will be resolved from date and time of receipt.
This will reflect the product you have bought and any associated additional services you have asked for.
There are no hidden costs associated with use and therefore you can be assured that the agreed monthly fee will not vary for the duration of the contract period. As you renew, we will flag if prices are changing and, if so, why in advance of the date for renewal.
4FRONT® is hosted on AWS servers which offer the highest level of data security available on the market. Further details on AWS security and service assurance can be found at aws.amazon.com/security.
The data transfer process will be agreed with you in advance and where such transfer is not through an API it will be held in a secure password protected environment that meets the Cyber Security Plus standard in a file storage environment that also meets the toughest security standards in the market. We would expect to agree a Data Processing Agreement with you as part of the contract for your subscription service.
Where data shared through 4FRONT® is considered to be subject to GDPR (e.g. collected anonymised data sourced from web analytics) the appropriate data processing and sharing standards required by the regulations will be applied. All data is processed in the UK and stored in the EU.
We offer subscribers the opportunity to receive an annual benchmarking report for their metrics against the collective average of all subscribers for that metric. Where there are a critical mass of subscribers from a particular sector then we will also offer the benchmark comparison against that sector. The benchmark report is associated with a calendar year and will be published in Q1 of the following year.
Every product subscription package includes the opportunity to submit a set of follow-up questions on the report when it is published within 48 hours of receipt. This will be responded to within 24 hours by the responsible team.
There is the opportunity to upgrade to our analyst-on-call service where the report is talked through directly with you as soon as it is ready to publish by a team member and to have changes made to the narratives (or data challenged) if required.